Many companies and organizations jump on the CX bandwagon without truly understanding what makes an experience meaningful to customers or employees. Others are frustrated with their results using decades-old metrics such as Net Promoter Score (NPS) to measure loyalty in a world of ever-rapid change.
Customer satisfaction alone is a transitory metric, while meaningful experiences (MX), executed well, leave a lasting impression. Your future depends on designing and aligning around MX.
nextMX can help you make the shift now.